The Fine Art and Frame Company has been undertaking custom projects with our hospitality partners on installations that go above and beyond your average art consulting firm. For example, the nearly complete Athletic Mural in the Newtown Athletic Club, Pennsylvania is almost 300 feet long and 10 feet tall. The client wanted to create an inspiring space for student and professional athletes to train. To do this, we incorporated photographs of a variety of sport “action shots” into the mural that wraps around three walls of the gym.

This 3000 square foot Mural required many levels of custom graphic design – from the more simple process of transferring color images to black and white, to smoothly transitioning images into each other and overlaying a dramatic red splash pattern. The resulting imagery is powerful.

We had to be creative with installation logistics. This project needed to be installed near a high ceiling and withstand the wear and tear of a gym environment. In order to accommodate that, we printed the mural on multiple light-weight panels of a PVC-like material. Screw-holes in each panel made for a quick and easy installation.

We can’t wait to share more photos of this gym as they work through the rest of their art updates.